advertiser in the united states. they are a huge -- >> they are. >> you go to the shopping store and see all procter & gamble goods. they are a heavy-weight joining coca-cola and pepsi and, you know, the kfc, taco bell owners as people who dropped out of alec putting more pressure on that group to drop its right-wing agenda. they have been toiling at the edges here trying to reframe the things they do by suggesting that, we are not going to do these stand your ground laws any more. we are going to focus on economic issues, and i think that even despite that announcement by alec, these companies are still dropping them, which i think is a good sign, a credit to color of change and a variety of other progressive groups who have led the fight and raised awareness of how devastating an agenda alec has and how effective it has been in moving it. >> it also shows to me i am really impressed by the power of the social media. >> uh-huh. >> you don't need an act of congress any more. you don't need like a million people march